Challenges to Organizational Identity

Struggle to be heard:

I really find it fascinating the way organizations advertise their products. This is one of the biggest challenges as well that organizations face after manufacturing a product. For instance, Apple-when it came out- wasnt too much in demand, its truggled its way up to the point where it is right now. Now if another company manufactures a product like Apple, they first have to announce it to the world that they exist, secondly they have to convince them that their product is better or equivlent to apple and/or lesser in price. Even then, people dont always go for new things which they have tried before. So this company will certainly have to spend a huge amount of money to advertise their product and stay in market.

Different companies use different tactics in the process of getting themselves heard. Alcohol/Beer companies usually show some beach in their ads plus beautiful girls to give an impression that this is kind of feeling you get if you use our product.

Making long story short, organizations face much difficulty in getting themselves heard and they pay a lot of money just to overcome this problem.