Importance of Theory:
Theories don’t always cover the specific details but more often describe the generalized model to explain how the process takes place in an environment (in our case, organization). We can say that theories talk about the universality instead of particularity.
Our book mentions about the formal theories that these are something researchers develop over time to make sense of various aspects of this world such as how the governments of UK of USA work.
Now coming down to the importance of Theory in terms of an Organization:
There are various questions mentioned in the textbook that theories try to answer regarding Organizational Communication. These are as follow:
What happens when people come together to create a new organization?
How can the members of an organization work together effectively?
How should an organization be governed, managed and led?
What values should an organization embody and promote?
What is good organizational communication?
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