We have been hearing this phrase for a long time. But even in organizational terms most people support this claim. Bigger companies take huge decisions based on this fact and try to convince themselves and their customer to embrace this so that they can welcome upcoming product, changed services, or new styles to them. Has change always been good? Not really, few of us remember when Coca Cola came up with a sweeter version, resembling Pepsi. Did everyone like it? No. Most people wanted their own Coke back. There are many other examples of bringing change in the market. But then why really do organizations and everyone emphasize on change? Because without change we can never experience what we are already missing, and there are some good possibilities that if someone has already tested a changed product, service, or in that case anything new, and recommend that, then chances are that it might really be good. Hence at industry level, most of the time changes bring to us products or services that are new but are already being tested and most probably being favored by us. So in my opinion, yes, if brought after a certain consideration and research, Change is Good.